If your cologne disappears in an hour, it’s usually not the fragrance — it’s the routine. Fix these common mistakes. Mistake #1: Spraying on dry skin Hydrated skin holds scent longer. Apply unscented moisturizer first. Mistake #2: Rubbing your wrists Rubbing breaks down top notes. Let it dry naturally. Mistake #3: Too many spray points 2–4 sprays is enough. Aim for pulse points and one on the chest. Mistake #4: Storing it wrong Heat and sunlight degrade fragrance. Keep it coo